Empowering Brands Through Strategy and Creativity
I am a Los Angeles-based, award-winning marketing strategist and agency leader with a passion for developing strategies that set the stage for impactful, memorable, and enduring brands. My expertise spans social, influencer/creator, digital, content, brand, and communications strategy, allowing me to solve problems with a multidisciplinary approach.
Consultancy and Diverse Projects
I’ve had the pleasure of working as a marketing strategy consultant with some amazing agencies like The Alt League, Wieden+Kennedy, Translation, MullenLowe, Pereira O’Dell, and FakeLove. My projects have involved creating brand and social strategies for some fantastic clients, including Amazon, Charlotte’s Web CBD, Ctrl-Z, Crypto.com, Challenge Butter, Danish Creamery, JetBlue, NFL, and The New York Times.
Executive Leadership at Swift
As the EVP, Head of Strategy at Swift, a top creative agency in Portland, Oregon, I led an awesome team of over 15 multifunctional strategists and data analysts. I focused on shaping the agency’s vision and mission, revamping the strategy practice to include data-driven insights, and coming up with innovative ways to mine trends. Our clients included Gatorade, Google, Hershey’s, IBM, lululemon, PayPal, Purple Mattresses, Venmo, Reese’s, The Weather Channel, and Upwork.
Leadership Roles at The Martin Agency
During my tenure at The Martin Agency, I built and lead the digital and social strategy practice while also spearheading multichannel campaigns for several clients including Chevrolet, Discover Card, Morgan Stanley, GEICO, Nespresso, Rana Pasta, Norwegian Cruise Line, Stoli, and an Emmy winning Interactive documentary for the JFK Presidential Library.
Early Career and Media Expertise
In the early days of my career, I took on leadership roles at T3, Euro RSCG, Goodby Silverstein & Partners, and Anderson & Lembke. I built and managed media departments, crafted new business pitches, and led successful campaigns for clients like JP Morgan Chase, NASDAQ, Marriott Hotels, Microsoft, Mattel, Dell, Intel, MTV, and HBO.
Digital and Social Strategy
Brand Strategy
Communications Strategy
Creator/Influencer Marketing
New Business Development
Market Research
Trend Mining
Data Analysis
Executive Leadership
Automotive
Cannabis
Entertainment & Media
e-Commerce
Fashion
Financial/Insurance
Gaming
Non-profit
Packaged Goods
Pharma - OTC
Retail
Sports
Tech
Telecom & Cable
Travel
Wine & Spirits
11 Cannes Lions
Emmy Award for News and Documentary - New Approaches
FWA Site of the Day
FWA Site of the Month
FWA Mobile Site of the Month
3 Webbys
3 Pencils from The One Club
Gold Clio
Silver Clio
The Martin Agency Cobblestone Award for Creative Excellence
Campaign Magazine - 2017 Digital 40 Over 40
B.A. ENGLISH LITERATURE