Brand & Social Strategist | Culture Builder | Growth Marketer
I’m a Los Angeles-based marketing strategist who builds and nurtures brands in order to drive relevance and growth. With expertise in brand and social strategy, influencer marketing, content, and digital, I’ve helped companies like lululemon, Chevrolet, GEICO, IBM, Chase, Fitbit, Venmo, and Google connect with audiences in meaningful ways.
Consultancy and Diverse Projects
I’ve had the pleasure of working as a marketing strategy consultant with some amazing agencies like The Alt League, Wieden+Kennedy, Translation, MullenLowe, Pereira O’Dell, and FakeLove. My projects have involved creating brand and social strategies for some fantastic clients, including Amazon, Charlotte’s Web CBD, Ctrl-Z, Crypto.com, Challenge Butter, Danish Creamery, JetBlue, NFL, and The New York Times.
Executive Leadership at Swift
As EVP, Head of Strategy at Swift—a leading Portland social media creative agency—I led a high-energy team of 15+ strategists and data analysts, transforming how brands thrive in the fast-paced, always-on world of social media. I spearheaded the agency’s vision and mission, evolving the strategy practice to integrate data-driven insights, real-time trend analysis, and platform-first thinking that fans into loyalists and advocates.
For clients like Gatorade, Google, lululemon, Venmo, Reese’s, and PayPal, I created strategies that not only shaped social media conversations but also built vibrant communities and delivered measurable cultural impact. From campaigns that dominated timelines to influencer collaborations, I ensured our brands weren’t just part of the social landscape—they set the standard.
Leadership Roles at The Martin Agency
During my tenure at The Martin Agency, I built and lead the digital and social strategy practice while also spearheading multichannel campaigns for several clients including Chevrolet, Discover Card, Morgan Stanley, GEICO, Nespresso, Rana Pasta, Norwegian Cruise Line, Stoli, and an Emmy winning Interactive documentary for the JFK Presidential Library.
Early Career and Media Expertise
In the early days of my career, I took on leadership roles at T3, Euro RSCG, Goodby Silverstein & Partners, and Anderson & Lembke. I built and managed media departments, crafted new business pitches, and led successful campaigns for clients like JP Morgan Chase, NASDAQ, Marriott Hotels, Microsoft, Mattel, Dell, Intel, MTV, and HBO.
Digital and Social Strategy
Brand Strategy
Communications Strategy
Creator/Influencer Marketing & Management
New Business Development
Market Research
Trend Mining
Data Analysis
Executive Leadership
Automotive
Cannabis
Entertainment & Media
e-Commerce
Fashion
Financial/Insurance
Gaming
Non-profit
CPG
Pharma - OTC
Retail
Sports
Tech
Telecom & Cable
Travel
Wine & Spirits
11 Cannes Lions
Emmy Award for News and Documentary - New Approaches
FWA Site of the Day
FWA Site of the Month
FWA Mobile Site of the Month
3 Webbys
3 Pencils from The One Club
Gold Clio
Silver Clio
The Martin Agency Cobblestone Award for Creative Excellence
Campaign Magazine - 2017 Digital 40 Over 40
B.A. ENGLISH LITERATURE